Every webmaster should know something about search engine optimization. Basically this has to do with making your site rank higher on search engines. This is probably your most important task because search engines will always be the most important way to aquire visitors for most websites.
The first thing you must do is determine which keywords (ie, words that a potential visitor will type into a search engine) will bring the most qualified visitors to your website. To do this, find your competitors on the web and figure out what words they are targeting. You can do this by viewing the source of their web pages and looking at their titles and descriptions.
There is a delicate balance between choosing keywords that are too general and keyword phrases that are too specific. For instance, if you sell auto parts, then the keyword "auto" would be too general (because a search on "auto" would include auto makers, etc.) and the keywords "beautiful auto parts" would be too specific (because very few people would search for these keywords).
You should include specific brand names, and other common descriptions for your products in your keyword list. Sign up for a Google Adwords account and use their keyword suggestion tool to find out how many people search for various keyword combinations.
Include as many keywords as possible in:
- The Title of the page
- The Description of the page
- The first paragraph of the page
- The file name of the page (if possible)
- The alt tags of any graphics on the page
- The page headings of the page
There is quite a lot more information about this subject on the Internet and many people who make a living optimizing web pages for other website owners.