Advertising


You can advertise your web site several ways. There are "Banner Exchanges" where you place an ad for your site on someone else's site in exchange for placing an ad on your site for theirs. Banners have become less effective recently, so many webmasters prefer text links, which have a more personal look.
You can pay to have an advertisement placed on someone else's web site. Sometimes these ads are paid for on a per click basis. Other times you pay a commission on any sale that the ad generates. Sometimes this is called an Affiliation program.

Many search engines have Pay-per-click programs. Google's Adwords is a good example of one of the biggest of these programs. I feel this is still the best way to advertise my websites, but bids on PPC (pay per click) keywords are getting much more expensive, and click fraud (inadvertant or fraudulanet clicks that you still pay for but do not bring you a real customer) is becoming more of a problem.


Here are the search engine advertising PPC programs that I like the best:

  • ABCSearch

  • Exactseek.com

  • goClick.com

  • Google Adwords

  • SearchFeed.com

  • Yahoo! Search Marketing - formerly Overture


  • You can also run ads in newsletters, newspapers or magazines.

    Classified advertising is often a good way to get started in promoting your web site. There are both free and paid classified available on the Internet.

    For more information see the Advertising section on this web site.